Who We are
Meet the Team General Community
Who we are and what we do
We are a dedicated group of licensed financial professionals in the United States and Canada who are passionately committed to providing complimentary, no obligation financial education primarily to underserved communities, with the goal of transforming lives, the world.
Comprised of over 300 multi-lingual financial professionals, who tirelessly advocate for reaching for reaching even more families by expanding the number of financial professionals involved. By working towards financial independence, individuals take steps towards building their own wealth. As families attain financial security, they can contribute to uplifting communities and inspiring them to strive for financial well-being.
Our Mission
- To provide comprehensive education on financial education to underserved communities, empowering them to make informed and wise financial decisions.
- To train and equip a skilled and compassionate team of financial professionals who are not only competent, but also have a genuine desire to serve their communities.
Our Vision
A future where all members of our community are financially literate, confident, and empowered to make informed financial decisions, and achieve financial independence.
Recognitions
We value and recognize hard work, effort, and achievements through promotion and awards
Yesigat Kebede
Executive Vice Chairman
Fasil Mamo
Executive Marketing Director
Daniel Kassahun
Senior Marketing Director
Photo Gallery

Articles
Did you know this?
The Wealth Formula

What is Wealth? It is important to note that wealth is subjective. One must define what wealth means. But we can all agree in the following general statement: Wealth is the abundance of valuable resources or material possessions. Being wealthy is considered...
Emergency Fund: What It Is and Why It Matters

What is an emergency fund? An emergency fund is a bank account with money set aside to pay for large, unexpected expenses, such as: Unforeseen medical expenses. Home-appliance repair or replacement. Major car fixes. Unemployment. Why do I need an emergency...
Will & Trust What is a will?

What is a will? A will is essentially a document where you are leaving a series of directives for when you pass away. Through this document, you are expressing that at the time of your death, you would like a specific group of people known as your...