Who We are

Meet the Team General Community

Who we are and what we do

We are a dedicated group of licensed financial professionals in the United States and Canada who are passionately committed to providing complimentary, no obligation financial education primarily to underserved communities, with the goal of transforming lives, the world. 


Our Primary Purpose

Comprised of over 300 multi-lingual financial professionals, who tirelessly advocate for reaching for reaching even more families by expanding the number of financial professionals involved. By working towards financial independence, individuals take steps towards building their own wealth. As families attain financial security, they can contribute to uplifting communities and inspiring them to strive for financial well-being.

Our Mission

  • To provide comprehensive education on financial education to underserved communities, empowering them to make informed and wise financial decisions.
  • To train and equip a skilled and compassionate team of financial professionals who are not only competent, but also have a genuine desire to serve their communities.

Our Vision

A future where all members of our community are financially literate, confident, and empowered to make informed financial decisions, and achieve financial independence.

Recognitions

 We value and recognize hard work, effort, and achievements through promotion and awards

Yesigat Kebede

Yesigat Kebede

Executive Vice Chairman

Fasil Mamo

Fasil Mamo

Executive Marketing Director

Daniel Kassahun

Daniel Kassahun

Senior Marketing Director

Photo Gallery

Articles

Did you know this?

The Wealth Formula


What is Wealth? It is important to note that wealth is subjective. One must define what wealth means. But we can all agree in the following general statement: Wealth is the abundance of valuable resources or material possessions. Being wealthy is considered...

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Emergency Fund: What It Is and Why It Matters


What is an emergency fund? An emergency fund is a bank account with money set aside to pay for large, unexpected expenses, such as: Unforeseen medical expenses. Home-appliance repair or replacement. Major car fixes. Unemployment. Why do I need an emergency...

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Will & Trust What is a will?


What is a will? A will is essentially a document where you are leaving a series of directives for when you pass away. Through this document, you are expressing that at the time of your death, you would like a specific group of people known as your...

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